Digital signagechave chishandiso chakakosha kuti mabhizinesi ataure zvinobudirira nevateereri vavanoda.Nekuenderera mberi kwekufambira mberi muhunyanzvi, iyo dhijitari signage indasitiri inogara ichishanduka.Tichipinda muna 2021, zvakakosha kuti mabhizinesi agare akagadziridzwa neazvino maitiro kuitira kuti arambe ari pamberi pemakwikwi.
1. Interactive Digital Signage
Interactive digital signageiri kuramba ichikurumbira sezvo ichipa chiitiko chinonakidza kune vateereri.Kubva pazviratidziro zve touch screen kusvika kune gesture recognition tekinoroji, inopindirana yedhijitari siginecha inobvumira vashandisi kutora chikamu mune zvirimo, vachigadzira chiitiko chisingakanganwike uye chinonakidza.
2. Artificial Intelligence (AI) Kubatanidzwa
AI-powered digital signage solutions iri kushandura mabatiro anoita mabhizinesi nevateereri vavo.AI inogona kuongorora maitiro evatengi uye kugadzirisa zvemukati zvinoenderana nehuwandu hwevanhu, kudyidzana kwekare, uye zvaunofarira.Iyi nzira yemunhu inogona kuwedzera zvakanyanya kushanda kwedhijitari signage mukuburitsa mameseji anonangwa.
3. Data-inotungamirirwa Content
Zvemukati-zvinofambiswa nedata zviri kuwana traction sezvo mabhizinesi achiona kukosha kwekunangana nevateereri chaivo neshoko chairo.Nekusimudzira data analytics, mabhizinesi anogona kugadzira zvine simba zvemukati zvinochinjika kune chaiyo-nguva zvinhu zvakaita semamiriro ekunze, traffic, uye mafambiro ekutengesa, kuve nechokwadi chekuti zvirimo zvinoramba zvine chekuita uye zvine chekuita.
4. Kunze Digital Signage
Sezvo mamwe mabhizinesi achitarisa kutora pfungwa dzevanopfuura,kunze kwedhijitari signageiri kuita chinhu chakakosha muna 2021. Zviratidziro zvinopenya zvakanyanya uye zvivharo zvinodzivirira mamiriro ekunze zviri kubvumira mabhizinesi kutora mameseji avo kunze uye kusvika kune vateereri vakawanda.
5. 4K uye 8K Zviratidziro
Nekukwira kuri kudiwa kweyepamusoro-tsanangudzo yemukati, 4K uye 8K zviratidziro zviri kuita chiyero chedhijitari signage.Aya e-ultra-high-resolution anoratidza anopa zvinokatyamadza zvinoonekwa uye akanakira kubata kutarisisa kwevateereri mune chero nharaunda.
6. Cloud-based Solutions
Cloud-based digital signage solutions vari kuwana mukurumbira nekuda kwekushanduka kwavo uye scalability.Mabhizinesi anogona nyore kubata nekugadzirisa zvirimo munzvimbo dzakawanda kubva pakati pegore-yakavakirwa papuratifomu, kuderedza kudiwa kwepa-saiti kugadzirisa uye kupa isina musono mushandisi ruzivo.
7. Mobile Integration
Kubatanidzwa kwenhare kunobvumira mabhizinesi kuti awedzere dhijitari siginecha inosvika kupfuura zvinoratidzwa zvemuviri.Nekushandisa nharembozha, mabhizinesi anogona kuendesa zvemukati zvemukati, kugonesa kudyidzana kwenharembozha, uye kupa humwe kukosha kune vateereri vavo.
Digital signage inoenderera mberi nekushanduka sezvo mabhizinesi achitsvaga nzira nyowani dzekuita uye kutaurirana nevateereri vavo.Nekugara uchigadziridzwa neazvino maitiro, mabhizinesi anogona kutora mukana wemikana inopihwa nedhijitari signage muna 2023 nekupfuura.Kungave kuri kusimudzira tekinoroji inopindirana, kubatanidzwa kweAI, kana data-inofambiswa zvemukati, mabhizinesi anogona kukwidziridza kukanganiswa kwedhijitari signage uye kugara kumberi kweiyo curve.
Imwe yedzakanyanya kushanda uye itsva nzira dzekuita nekubatana nevateereri ndeye kuburikidza nedhijitari signage.Digital signage inoreva zviratidziro zvemagetsi zvinoratidza zvakasiyana siyana zvine simba semavhidhiyo, mifananidzo, uye zvinyorwa.
Digital signage chave chishandiso chine simba kune mabhizinesi ari kutsvaga kutora tarisiro yevangangove vatengi uye nekusimudzira chimiro chavo chemhando.Kubva kuzvitoro zvezvitoro nemaresitorendi kuenda kumahofisi emakambani nenzvimbo dzeveruzhinji, zvikwangwani zvedhijitari zvine mukana wekushandura nzira yekutaurirana nemabhizinesi nekudyidzana nevateereri vavo.
Theyepamusoro yedhijitari signage mhinduro inopa huwandu hwakawanda hwemabhenefiti kumabhizinesi.Nekugona kuratidza zvine simba zvemukati, signage yedhijitari inobvumira mabhizinesi kuendesa mameseji anonangwa kune chaivo-nguva.Iyi nhanho yekugadziriswa uye yemunhu inogona kuwedzera zvakanyanya kubatanidzwa kwevatengi uye kutyaira kutengesa.
Uyezve, chiratidzo chedhijitari chinogona kushandiswa kuendesa ruzivo rwakakosha uye zvigadziriso kune vashandi munzvimbo dzemakambani.Nekuratidza chaiyo-nguva data, nhau, uye zviziviso zvekambani, zviratidzo zvedhijitari zvinogona kuvandudza kutaurirana kwemukati uye kuchengetedza vashandi ruzivo uye nekukurudzirwa.
Pamusoro pekutaurirana, masaini edhijitari anogonawo kushanda sechishandiso chinoshanda chekushambadzira.Nezviratidziro zvinobata maziso uye zvine simba zvemukati, mabhizinesi anogona kutora nyore kutarisisa kwevanopfuura nekusimudzira zvigadzirwa kana masevhisi avo.Kunyangwe kuri kuvhurwa kwechigadzirwa chitsva kana kukwidziridzwa kwakakosha, masaini edhijitari anogona kubatsira mabhizinesi kuwedzera kuoneka kwemhando uye kutyaira tsoka dzetsoka.
Uyezve, masaini edhijitari anogona kushandiswa kugadzira inonyudza uye inopindirana zviitiko kune vatengi.Nekubatanidza zviratidziro zvekubata uye zvinhu zvinodyidzana, mabhizinesi anogona kubatanidza vateereri vavo nenzira ine musoro uye isingakanganwiki.Izvi hazvingokwidzi ruzivo rwevatengi chete asiwo zvinobatsira mabhizinesi kumira mumusika wakazara vanhu.
Kana zvasvika pakusarudza iyo yepamusoro dhijitari signage mhinduro yebhizinesi rako, zvakakosha kuti utarise zvinhu zvakaita semhando yekuratidzira, kushanduka kwesoftware, uye kureruka kwekutonga kwemukati.Nekufambira mberi mune tekinoroji, mabhizinesi ave kuwana huwandu hwakasiyana hwemasaini edhijitari mhinduro inopa yakakwirira-tsanangudzo inoratidza, intuitive software, uye makore-based content management systems.
Imwe yemabhenefiti akakosha edigital signage ndiko kugona kwayo kuchinjika kune nharaunda dzakasiyana uye zvinodiwa.Kungave kuratidzwa kumwe chete muchitoro chidiki chezvitoro kana network yezviratidziro munzvimbo dzakawanda, mabhizinesi anogona kugadzirisa mhinduro yavo yemasaini edhijitari kuti asangane nezvavanoda.
Pakazere, iwo epamusoro masaini edhijitari mhinduro ane mukana wekushandura nzira iyo mabhizinesi anotaurirana, kushambadza, uye kuita nevateereri vavo.Nekugona kwayo kuendesa zvine simba zvemukati, kusimudzira kuoneka kwemhando, uye kugadzira zviitiko zvinodyidzana, zvikwangwani zvedhijitari zvave chishandiso chakakosha kumabhizinesi emazuva ano ari kutsvaga kuramba ari mberi mumusika wemakwikwi.
Digital signage inopa akawanda mabhenefiti kumabhizinesi, kubva pakusimudzira kubatanidzwa kwevatengi kusvika kunatsiridza kutaurirana kwemukati.Nemhinduro chaiyo yedhijitari, mabhizinesi anogona kutaura meseji yavo zvinobudirira, kusimudzira mhando yavo, uye kugadzira zviitiko zvisingakanganwike kune vateereri vavo.Sezvo tekinoroji ichiramba ichifambira mberi, mukana wedhijitari signage kushandura kushambadzira uye kutaurirana kunongoiswa chete kukura.
Nguva yekutumira: Zvita-08-2023